CURATED LUXURY SAFARIS
IN PURSUIT OF AWE
SOAR SAFARIS
Bespoke African safaris, personally tailored by people who genuinely love people and safari — creating extraordinary journeys that are seamless, exclusive and unforgettable.
The SOAR Experience
WHY SOAR ?We believe a truly exceptional safari should feel as unique as the traveller experiencing it. As a family-owned company, we take a personal approach to creating journeys that go far beyond a standard luxury holiday.
PRIVATELY GUIDED
Enhance your safari with the addition of a private guide, giving you the freedom to explore Africa entirely at your own pace.
WHAT MAKES US DIFFERENT?As a family-owned safari company, we offer a genuinely personal approach to luxury travel. We don’t simply sell pre-designed safaris — we take the time to understand you, your travel style and what you want to feel and experience along the way.
With more than 15 years immersed in the luxury safari space, we have specialised in curating exceptional safaris guided by a deeper purpose. Though collaborating with partners who are equally committed to conservation and community, each experience is crafted with the goal of actively contributing to the future of Africa’s people, wildlife, and wild places.
OUR PURSUIT OF AWE
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As a family-owned company, we specialise in crafting exceptional safaris for discerning travellers who expect the extraordinary.
From your very first private consultation to the meticulous design of your bespoke itinerary, every detail is thoughtfully curated around your individual tastes, pace, and interests. Whether it’s securing exclusive-use villas, arranging a private guide, and aircraft. Or unlocking rare wildlife encounters in Africa’s most iconic wilderness areas, we ensure your safari is seamless, deeply personal, and has a lasting impact long after you travel.
We are as passionate about designing remarkable journeys as we are about experiencing the magic of safari ourselves.
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Elevate your safari experience by travelling with the founder of Soar Safaris. Explore Africa with ease, navigating through international airports and the diverse cultures of the continent. Simon is also a professional photographer, available to provide photographic tips and lessons, and to capture your vacation in a distinctive documentary style. Enhance your photography skills and take home lasting memories as keepsakes of your safari. An experience that is, we believe, unrivalled anywhere else in the world.
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Few vacations offer better time together as a family.
The intimacy of small camp settings. A lack of distraction from the outside world. Exhilarating wildlife encounters and ever-changing game drives. Elements that curate conversation and memories for a lifetime of reflection.
“I grew up in South Africa and some of my fondest childhood memories are of family vacations spent in The Kruger National Park. This early exposure has led to a life of pursuing wild spaces. As a full time safari guide I gleaned a deep knowledge of this special continent. My years spent at Londolozi Private Game Reserve and other world renowned lodges grew my understanding of wildlife, their behaviour and Africa’s abundance of destinations.
Every safari reveals more of Africa’s varied landscapes, captivating wildlife and her special people.
Soar has grown from a lifetime of safari; I now find great joy in sharing the feeling of safari with others.”
Simon Smit, Founder of Soar and specialist guide
Cape Town, South Africa

